In some cases, these ads may be personalized for the subscriber, requiring a profile lookup. Phase 3 – Viewing experience: During playback, APIs manage multiple aspects of the experience, including serving up ads.This may involve interactions with licensing databases and/or advertising platforms for freemium content, all handled by APIs. Phase 2 – Initiating playback: Once the subscriber has selected their content and pressed “play,” a manifest request is generated, providing a playlist for accessing the content.APIs must accomplish all of this in seconds. This involves a recommendation engine responsible for delivering the thumbnail images of recommended content for the subscriber. Information stored in their user profile is then fetched, allowing the app to present a personalized carousel of content based on the subscriber’s viewing history and preferences, including new releases and series the viewer is watching or has watched recently. Phase 1 – Login and selection: When the viewer opens the app, their saved credentials are checked against a subscriber database and they are automatically authenticated.There are three broad phases of a typical streaming media experience where APIs are essential:

Without APIs, streaming media services would not exist. And it doesn’t take much to frustrate subscribers who can switch to another provider with the click of their remote or a command to Alexa or Siri. After all, they just work, until they don’t. But, just like the complex interactions that occur under the hood of your car, many probably don’t think much about the APIs that make feature-rich services possible. As content providers strive to make the streaming viewer experience more personalized and friction-free, the role of API-enabled microservices is growing rapidly.

Abr viewer keeps crashing